THHGURU Exclusive Interview: BBNO$

With the 19th Instalment of #thhguruinterviews, we had the chance to ask emerging Canadian TRAP LEGEND BBNO$ a few questions! 



Name: Alexander Gumuchian

Nickname: Most close homies call me Gucci cause of my last name, but people are starting to use baby no money lol

Age: I am 21! 21 21 21 21 21  going on 12

Where are you from and where are you currently living?

I am from Vancouver B.C. and I live in Kelowna B.C. where I study human kinetics at the university of British Columbia.

What's your process?

Honestly, I really still do not know…. Before I quit caffeine I would get a full pot of coffee lowkey just slam it and start writing bars, do not recommend. Sometimes when producers like Lzr whom is my go to sends me beats it really inspires me. Usually all I have to do is just feel the beat, the feeling is quite euphoric one could say. For instance if I hear a beat and im like I need to make music, I will legit drop everything and make a song. There really isn’t a process of myself making music, I dont really understand how to explain it.

Who influenced your style? How do you separate yourself from other artists?

My biggest influence would probably be pouya, he really showed me that anybody can really get outside of their comfort zone and try something new and excel at it. Hes built an underground empire from literally nothing with no big hands. I find it quite inspirational, by no means is he my favorite artist, but he gives hope of what I can acheieve, ya feel?

I don’t really know how I differentiate from others, but I know for a fact there is something else I am doing that people are for sure not.

I make a concious effort to not to do the half triplet (AYE) flow, and usually try to hit a beat differently every time with a different flow or delivery. Though recently I feel like I am honing in on my sound so that is happening less frequently.

Do you prefer a particular art form - emceeing or producing?

 Not going to lie I really prefer not performing, but I think that would primarily due to the fact that all my shows so far have been empty as hell. Cross my fingers eventually I will have a sold out show and it’ll be cool.

Producing/mixing and mastering is probably my favorite part of it, im slightly a perfectionist when it comes to music and quite meticulous. The fine details really gets me going lol, also being an engineer would be a dope career, look at thugger’s engineer man thad be the dream. 2% Flanger on vocals trust!!

What are new challenges when you step in the studio?

As far as challenges go, I think working with new people in a studio gets me quite anxious. While I am in my bedroom I can produce what ever the frig I want and do what ever I want to do so there really is no pressure. If I am creating alone the only challenge would be on how much time I have in the day.

Top three music influencers?

This is stupid hard for me, cause I genuinely have no idea. I never really listened to music prior to grade 10. I work on my own music more than I listen to music, unless you count going out and driving around. But if I had to choose three rappers, pouya, bones, maybe suicideboys?

Can you describe yourself in five words?

I’m crazy for the pizza. In a real life situation where the boys and I crack a few cold ones and hit he discotech, I usually  always just leave and go to my main girl da pizza <3

What encouraged you to start making music? At what point in your life did you decide that music was your passion?

I’ve been giving the reason why I started to make music to my friend Sebby Swag who was in a collective with me in Vancouver when I first started making tunes. Went over to his house and made some dumb music and I really enjoyed it.

Im quite the cheap dude right? Hence, bbno$. It was about a year ago when I copped my self some audiotechnica 40s which rang me up about 200bucks and honestly I know how cheap that is with relation to music equipment, but I was like DAMN want to keep doing this for the rest of my life hahah. 

Also I noticed a massive shift in positivity in my life and just figured out it genuinely makes me significantly happier so I decided to just stick with it, and I am proud of my self from how far I have came.

Dream collab?


How do you feel about the internet in the music business?

 Its fucking brilliant, I unno. Since when can a world of Warcraft playing werdio-nerd clock up thousands of plays and have peers looking up to me.

The music industry is a shady world for sure, don’t get me wrong u gotta be a slime, but its cool as I have several  artist friends globally who would undoubtedly open their doors to me, the friends I’ve made over the internet are unbelievable and some I think I’d be able to rely on for more than just music.

The internet has really really opened up these doors that allows anybody, at any age to get what they want. Plus my paypal has been going up cause these beats im selling so honestly NO complaints WE CASHING OUT.

You have the chance to be anybody for a day. Who would you be and what would you do?

Ive been asked this before, I honestly don’t think I’d want to be anybody else for 1 day, maybe 10-15pounds of this school year lighter/skinner, but what is it too ya, this summer im staying in my room everyday so w/e.

I am confident enough to say i actually really fuck with my life lol, besides how shitty school can be at times, it’s great, people really need to take advantage of how gr8 life. Lol philosopher chillz.

Something that fans wouldn’t know about you?

 Idk, if they/you have a question email me or DM me I will get back to you I promise.

If you had to listen to one album & one mixtape for the rest of your life, what would you choose?

Man these questions are hard lol, probs 2Pacalypse Now, I don’t know, I think total time spent listening to music ever! This album was the most played….

Outside of music what hobby do you turn to in order to rejuvenate your creativity? What is a typical day/week like for you?

I am a work aholic, man what the hell is up with this font. But legit if I don’t keep busy I cant make good music. I usually try to stay fit also, a clear mind works well with creativity. Never really been too into doing drugs so if im really in the pitts im smoke a lil J and try to giver.

But typical week is: Work work work, music, work work work, music.  If u wanna legit get somewhere I recommend not watching movies they are such a fuckin waste of time, fight me about it lol.

What should we expect next?

10k by the end of the summer. Lots of work this summer taking a cut in pay and diving into my savings this summer for music, expect tons of music yolo.



JAY-Z, photographed performing on-court during The Christopher Wallace Memorial Foundation’s inaugural “Think B.I.G.” basketball tournament, by Eurila Cave on August 22, 1998.

The event was created to promote awareness of The Christopher Wallace Foundation, a non-profit organization aimed at creating education and employment centers for Brooklyn-area kids. It has traditionally been held at the Crispus Attucks Park in Bedford–Stuyvesant, Brooklyn.

At the inaugural event Hov spoke to MTV News, saying his slain friend continued to be an inspiration to him and many others: “[When] someone like Biggie comes out the neighborhood you look at that like, ‘I could do that.’ That’s where B.I.G., that’s where Christopher is from, [the guy] who used to [hang] in front of the yellow store all day long.

It’s just the inspiration and the drive to know that if you strive, things could happen and you can come up out of here, Brooklyn, [or any other] tough neighborhoods.”

A BMW Took Up Two Parking Spots, So a Guy Pushed It with His Jeep

It's not clear where this happened, but someone in a BMW took up two parking spots at a strip mall. So someone else used the front end of their Jeep to PUSH it into one spot, and dented the side

There was plenty of parking, so they didn't even need to.  And the two guys in the Jeep kind of sound like they're acting.  So some people think it was staged, and they just wanted to go viral.

THHGURU Exclusive Interview: Isiah Moon

With the 18th Instalment of #thhguruinterviews, we had the chance to ask Isiah Moon a few questions! 

Isiah Moon

"Passionate, optimistic, mellow, indecisive, and shy"

Name: Jordan Isaiah Dunn

Nickname: Isaiah Moon

Age: 21

Where are you from and where are you currently living?

Currently I'm back and forth between Arizona and NY but for the most part I stay in my hometown of Syracuse, NY

What's your process?

Honestly I just keep a lot of text messages between myself and ex girlfriends or old friends who might've switched up or just don't fuck with me anymore and I'll try to bring up those old feelings and put them into a song or even just a line or two

Who influenced your style? How do you separate yourself from other artists?

I feel like there's a lot of different elements that make up my own style I definitely listen to a lot of R&B like Bryson Tiller, DVSN, and THEY but I also grew up on Wayne, Jimi Hendrix, Kanye, The Beach Boys just a lot of different shit which I think is why I'm so versatile and don't have any ONE sound

Do you prefer a particular art form - photography or producing?

I find a way to merge photography with my music

What are new challenges when you step in the studio?

Recently learning and understanding my vocal range since I haven't been singing for very long now since I started as just a rapper

Top three music influencers?

I gotta go with Andrè 3000, Bryson Tiller, and Lil Wayne

Can you describe yourself in five words?

Passionate, optimistic, mellow, indecisive, and shy

What encouraged you to start making music? At what point in your life did you decide that music was your passion?

I was 10 when I first started writing I was always shy and didn't have a ton of friends and I'd see music videos with girls all over these rappers so ya know being 10 I just did whatever I saw on tv and started writing my own music, when I was about 13 I fell for a girl that I grew up with and started trying to make love songs for her so that pushed me to be a better artist and when my grandfather passed the last conversation we had was about me making it, the year after he passed the girl I had fell for broke up with me so now I do it because I never had closure between myself and her on top of wanting to live out my grandfathers vision of me making it

Dream collab?

Definitely would wanna work with Kanye he's so revolutionary and 808 & Heartbreak is one of my all time favorite albums I feel like he could help me create one of my greatest songs and push me to go back and make sure the song is legendary

How do you feel about the internet in the music business?

I think it's huge nowadays, a lot of people would rather start their own collective or label rather than sign to a major label and with platforms like SoundCloud out there it's so easy finding upcoming artists, if your smart about your approach you can also use Facebook, Instagram, Twitter, and even Tumblr as marketing tool

You have the chance to be anybody for a day. Who would you be and what would you do?

Honestly I'd just stay myself I mean if I HAD to choose I'd wanna be like an animal or some shit just to see what that's like

Something that fans wouldn’t know about you?

I briefly interned with a local news station

If you had to listen to one album & one mixtape for the rest of your life, what would you choose?

That's a tough one but I think I'd either go with TrapSoul, 808 & Heartbreak, or My Beautiful Dark Twisted Fantasy

Outside of music what hobby do you turn to in order to rejuvenate your creativity? What is a typical day/week like for you?

My second hobby would either be basketball or photography and I'm creative with both whether it's a cross over or trying to do something interesting with taking a photo. A typical week for me though is probably just recording music, few long drives with my team, and finding one day for friends. As much as I'd love to be stuck in front of a mic I have to get out at least once a week for the sake of new experiences

What should we expect next?

February 25th I'm starting my debut album currently titled "Closure" which I'm hoping to release September 16th this year. I'm working strictly within my team on this project hoping i can create a great album with little to no features

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Future Returns With Second Album - HNDRXX

Future - HNDRXX

After dropping his hard-hitting, self-titled album just a week ago, Future comes back with yet another album, HNDRXX. As the name suggests, HNDRXX is less about fast-paced hi-hats and heavy 808s and more about melody and mood. From Coming Out Strong ft. The Weeknd to Damage, the song Selfish with Rihanna, and more, HNDRXX features many tracks that I’m sure even Hendrix himself would have grooved with. If you were a fan of Future’s 2014 album Honest (which was originally going to be named Future Hendrix), you will definitely enjoy this updated take on that R&B side of Future’s sound.  -Jason Sobey

Stream the album Future says he “always wanted to make” below.

Listen on Apple Music

Thoughts on the album???